Blogging involves genuine user engagement, which requires you to listen first, then write. Set up tools — like Feedly and Flipboard — to follow bloggers, journalists, and news publications. In addition to these sources, follow topics relevant to your legal specialty—reference and share what you’ve read while providing your insights and feedback.
However, reporting on litigation, legislation, regulations, and news will not be enough. You need to add value.
Readers want to know what’s on your mind:
- What is your opinion?
- What does this mean for them?
- What’s next?
Depending on your niche and firm, always remain a lawyer. Lawyers in some practice areas have developed a large following because they take a stand. They defend the cause of the people they want to represent. So, answer questions from customers and potential customers. For every person with a question, hundreds of others ask the same thing. Answering questions shows you are listening and caring.
You will develop a “trust capital” and be spotted on Google by Internet users asking these questions in the search bar. As always, however, be mindful of the types of information you provide and the implications that may follow.
Think About Your Audience
Effective posts are written with an audience in mind, even if it’s just one person. Make that person up your mind when you start blogging.
Which people need to know you exist?
With whom do you want to build a dialogue?
Which groups or sectors of activity do you want to be put in contact with?
If you reach one person who shares your views with others, you’ve reached a highly targeted (and potentially influential) audience. Do not hesitate to warn the bloggers and influential journalists you reference and quote.
“Out of courtesy to you, I wanted you to know that I shared your article on ABC with my readers on the XYZ blog (share a link). Thank you for your very good work.”
You will receive a “thank you.”
You might even have the opportunity to add each other on LinkedIn or meet. How many of your competitors meet journalists from a national newspaper or media for lunch?
Build Social Equity
Your blog should be reposted on Twitter, LinkedIn, and Facebook. And preferably not by you. But before you can expect others to share your content, you need to share their posts and stories. It shows that you care about others and not just yourself. This helps build trust.
For manufacturing marketing agency, People will be more receptive to your social media posts and will share your posts for you if you’ve made an effort to show them interest. On the same subject: Why generate traffic on your website?
- Referencing (SEO) For The Site Of A Law Firm
Referencing (SEO) for the site of a law firm
Make sure customers can find you when they need you
We mentioned earlier in this guide that 76% of adults use the Internet to find a lawyer.
This number will only continue to increase. The question is, how do potential clients use the Internet to find legal services? In most cases, search engines (i.e., Google, Bing, and Yahoo) are the easiest and most accessible ways to find information.
Lawyers who understand how people use search engines to find lawyers and seek answers to their legal questions can easily win new clients. Here are some ways lawyers and HVAC Digital Marketing can optimize their presence in online search results to demonstrate their knowledge, skills, and experience to people looking for them.