How Keter Group Embraces Environmentalism Under CEO Alejandro Pena

When Alejandro Pena was brought on board as the CEO of Keter Group, he knew that he had an uphill battle ahead of him. As the CEO of an international company during an increasingly important time concerning global climate change, Pena understood that his company would have to take tangible steps towards more sustainable outcomes.

Keter was introduced to the world more than 70 years ago when it was founded in Israel. Providing consumers with enduring and sustainable home and garden decor solutions, Keter would make a name with its sustainable resinous material.

Pena said of his company, “Consumers are becoming increasingly worried about the impact of the trash that ends up in the ocean. They also tend to favor plant-based and compostable packaging options and are willing to pay more for sustainable packaging.

Sustainable packaging is only one aspect of the company-wide approach to greener outcomes that Alejandro Pena quickly highlighted.

Building a Greener Future With Keter Group

Alejandro Pena has been working at the highest levels of his trade for the better part of the past two decades. Focusing on environmentalism and sustainability, Pena has helped usher in an era driven by purpose at Keter Group.

Pena said of his company’s efforts, “At Keter, we recognize that sustainability is not just a buzzword but a fundamental responsibility we owe to our planet, society, and future generations.”

Pena underscores how the business has been in operation for more than 70 years, bringing its sustainable and elegant designs to more than 100 countries around the globe.

Pena added, “We are driven by a purpose to shape what’s next for a better future and driven by our principles to design with people and planet in mind.”

Keter Group would release its 2022 Sustainability Report to detail its past performance while emphasizing plans for the business. Pena used this report as an opportunity to highlight and emphasize the fact that they are looking to long-term commitments.

The 2022 EGS Report compiled for Keter Group revealed that the business reduced or recycled nearly 80% of its total waste throughout 2022. Along the way, Keter reduced greenhouse gas emissions by more than 2% that same year, leading to a reduction north of 22% since 2018.

Alejandro Pena hopes the business can utilize up to 55% of recycled materials in all of its products by 2025. This goal is paired with Keter’s ambitious goal of reducing greenhouse gas emissions by 25%, leaning into renewable energy.

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