Business

Mobile App Shopping is a Hot Trend Post-COVID

The best mobile apps attract more visits and full carts but need merchants to invest in a unique application with custom features and far-reaching analytics.

Mobile ecommerce has snowballed thanks in part to a global pandemic that pushed customers to prioritize indoor shopping and retailers to respond with instant solutions. But shopping-app strategies aren’t the same, while some yield real results, others struggle to attract and convert.

According to emarketer.com, customers spend 88 percent of their smartphone time on mobile apps. This perhaps explains why apps triple the conversion rate recorded by mobile browsers.

To compete effectively against forward-thinking brands, merchants must now consider apps as the main front of omnichannel business.

A Pandemic exposes the Mobile App’s Potential

The best mobile apps attract more visits and full carts but need merchants to invest in a unique application with custom features and far-reaching analytics.

All retailers from small to medium-sized firms must consider this when developing an app to witness desirable results. A case in point is the growth witnessed by Texas grocer H-E-B.

Pre-pandemic, the grocery store modified its app, concentrating on features like digital coupons, in-app donations, self-checkout, and so on. These features translated into a 1050 percent jump in the count of active users per month. This powered the firm to achieve its annual revenue target way ahead of time.

Why Apps are the New Storefront

Entrepreneurs looking to fortify their online presence must understand why apps are the next big thing.

Below are some of the reasons to design and rollout one;

  1. A better shopping experience

Apps should offer an experience beyond the web and feature intuitive hassle-free navigation through features like AR (augmented reality) or 360 views.

  1. More flexibility

Mobile applications also ensure better flexibility than the mobile web as regards to customer service and chat, either by connecting directly to human support agents or leveraging chatbots that engage customers through chat platforms.

  1. Retain customers and engage brand followers

Beyond flexibility, apps promise significant retention and continuous engagement with brand followers. The ability to remind customers of abandoned carts and send special offer notifications reduces churn and encourages more engagement than most avenues.

Lastly

Apps go with your prospects wherever they go. Allowing your clients to buy through mobile apps can potentially boost sales and attract more brand followers. Still, you must build a user-friendly and intuitive app to achieve desirable results.

Author Bio:- Content crafter Alex Wilmont has been active in the payments industry for over 15 years. He lives simply, gives generously and loves his 2 dogs. His mission is to enhance and innovate the fintech industry (like Pinwheel Pay) for years to come.

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